In the video “Pizza for Pesos”, it talked
about Pizza Patron accepting both pesos and US dollars. It raised some controversies.
For example some said that this benefit the illegal immigration from Mexico
because people believe by doing that it is catering to the illegal immigrant
market and weakening American culture. This video eventually deals with
utility, because when people buy things, they need to concern the benefit of
buying it, whether buying pizza in pesos or American dollars increase their
utility. This concept therefore deals with consumer preference. Consumers
choose what benefit them the most. For illegal immigrants, they might think
that buying using pesos is better because they don’t need to exchange money. As
for Americans, they might choose to use US dollars. A change in the exchange
rate between Mexican Pesos and US Dollars would definitely have affect on Pizza
Patron’s business, because people prefer the cheaper money. Moreover, when the
value of the money decreases and the other remain the same, people buy less.
Therefore their budget line shifts inward. However, when the value of the money
increases it goes the other way around. I believe that using pesos might
increase the chance of illegal immigrant, because they can cross the border and
buy food without even changing the money.
Monday, October 29, 2012
Monday, October 22, 2012
Journal Topic 11: Brand Names and Utility
After
watching the video on “No Frills Grocery Shopping,” I was quite shocked. I never
know that there were actually grocery stores that sell products that have no big
name brans. Moreover, customer’s annual household income is $65,000. For me, I
believe that big brand names have a higher utility or sense of satisfaction.
Even though it might be more expensive, I believe that those big brands taste
better that’s why they became famous. Another issue I really considered is the
quality and how those products were made. I believe that those private brand
names are more likely to have problems in their process of making the products.
In addition, their raw materials might not be as good as those in the big
brand. I feel that it’s safer to buy things from big brands. However, some
times, I actually choose the ones that cheaper. Those are the things I just buy
once in a while. If I have to use one specific thing a lot of time, I probably
will buy products from big brands, because I wouldn’t want to risk my health
since in news, it often says that private brand has some sanitation problems. For
example, I wouldn’t want to buy a random brand chocolate from a store, because
most of the time it’s not delicious at all. I would prefer M&M, which gives
the most utility for me.
Thursday, October 18, 2012
Journal Topic 10: Consumer Preference and Utility - Skechers
Skechers is an athletic shoe company that started in 1992
and is one of the well-recognized shoe companies. They target on customer
needs, choose the right style, and are used limited resources to provide
customer good qualities of shoes. The company do market research to evaluate
consumer needs by analyzes the process of customers. It promotes through
personal selling, sales promotion (short term), public relations, and
advertising, which contains all form of media. For example, their products are
in magazines, TV shows, internet, and all other media. Skechers uses target
market, which target people between ages of 12 and 24. In identifying market
segments to target the right customers, it uses geographical, demographic,
psychographic, and product needs. It also differentiates itself from other shoe
companies by investing time that builds the brand that carries lifestyle and
cool footwear. It also assures maximum distribution potential without
overreaching its market.
There are a lot of products that have high utility and there
are those that have really low utility for me. For example, I spent a lot of
money on chocolate, because they are just way too delicious. Chocolate just
makes my day happy. However, diamonds for me has a low utility. I don’t get the
point of diamonds. They are shiny, but you can’t do anything with it.
Saturday, October 13, 2012
Journal Topic 9: The Myth of Outsourcing's Effect
In
economy, globalization refers to increasing economic interdependence of and
national economies across the world through a rapid increase in cross-border
movement of goods, service, technology, and capital. When countries have comparative
advantage, which refers to the ability to produce a particular good or service
at a lower opportunity cost, other countries buy the goods and service from
those countries. This leads to outsourcing. People often argue about the practice
outsourcing. Some companies believe that by outsourcing, it can create cheap
labor. They let those countries that have comparative advantages to create the
materials and other goods in order to save time and energy. With cheap labors,
the companies won’t lose that much money by giving high salaries. In addition,
the production and efficiency will most likely increase. However, others
believe this will destroy middle class jobs. Actually, experts found out that
outsource companies has a faster growing employment rate than those that do
not. Moreover, it creates twice as many jobs in the home countries. Even though
there were 391 millions jobs that were lost because of outsourcing, it actually
created 411 million jobs. Those who lost their original jobs even found better
jobs. Therefore, outsourcing can be a great opportunities for the countries.
Thursday, October 11, 2012
Journal topic 8: Debate on Globalization
Convergence, which is also known as the catch up effect,
states that poorer economies per capita incomes will grow faster than the
richer economies. Therefore developing countries such as China and India have
the potential to grow at developed countries because dimishing returns aren’t
as strong as in capital rich countries. Because of globalization, China and
India economies have increased rapidly.
Globalization is the independent of world economy, in
which countries interact with each other. There are some critiques about
globalization. Definitely some people will lose and some people will gain from
globalization. More specifically, some experts believe that it might diminish
sovereignty, change and dilute national cultural, and fewer ways to monitor
companies by government. However, people from the developed countries believe
that globalization brings more choices, promotes economic growth, provides more
jobs, and increase living standard faster.
Globalization
has influenced my life a lot. Without it, I probably still live in a really
shabby house with no technology, because globalization allows countries to
trade and interact from one place to another. For example, in Taiwan, not all the
things are made in Taiwan. There are many other things that are made in China.
Therefore without globalization, we might not be able to have some resources
that we are having right now.
Sunday, October 7, 2012
Journal Topic 7: Government Farm Subsidies
After
watching the video, I feel that the government subsidies are useless, because
there are some loopholes. For example, farm subsidies rarely go to poor people,
instead the farm subsidies go to those wealthy farmers and large agribusinesses.
Moreover, people can even get paid without farming. Some people said that they
have no idea why the government is doing that. Moreover, most crops don’t have
farm subsidies. I believe that the government isn’t tackling the problem in the
right way. In New Zealand, it doesn’t have farm subsidies, and their framers’
productivity increased five-fold. The video wants the viewers to think that
farm subsidies are unnecessary and that it doesn’t have the productivity.
Therefore, I’m a bit influenced by the video and agree with it.
Instead
of farm subsidies, there are also other subsidies such as gasoline, car, and
even education. Most colleges and universities have subsidies. I believe that
those supports should continue, because education is really important. Well, as
for elementary and high school, I believe that their subsidies should be fewer
than those of colleges and universities, because students are actually learning
and contributing to the societies in college and university years. I also think
that people who don’t have school-aged children have to pay taxes to support
schools, because education is way too important than anything else.
Friday, October 5, 2012
Topic 6: Opportunity Cost of a College Education
In economics,
people use marginal analysis to make good decisions to find out the marginal costs
and marginal benefits. For example, when some people are deciding whether to
have a one more year of higher education, they might look at both the marginal costs
and marginal benefits. The marginal costs might be another year of tuition, the
loss of having a full time job, study all day long, and not enough free time to
do their own things. However, there must have some marginal benefits too. For
example, people might get more knowledge, make new friends, and getting a
better job in the future by having one more year of higher education.
Is it true
that college graduates earn one million dollars more in their working lives
than non-graduates? It might not be true, because there are some minorities who
earn a lot of money, which eventually ruin the average of the data.
Some students
leave college after one year, because they might think it’s not going to
benefit them that much in college as going to work. However, leaving college
after one year might not actually let people to get good jobs. It’s risky by
doing that.
My parents always
tell me that in order for me to succeed in the future, I have to work hard and
get into a good college. However, what is contradicting is that my parents didn’t
have a high education, but they still succeed.
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