Journal Topic 11: Brand Names and Utility

After watching the video on “No Frills Grocery Shopping,” I was quite shocked. I never know that there were actually grocery stores that sell products that have no big name brans. Moreover, customer’s annual household income is $65,000. For me, I believe that big brand names have a higher utility or sense of satisfaction. Even though it might be more expensive, I believe that those big brands taste better that’s why they became famous. Another issue I really considered is the quality and how those products were made. I believe that those private brand names are more likely to have problems in their process of making the products. In addition, their raw materials might not be as good as those in the big brand. I feel that it’s safer to buy things from big brands. However, some times, I actually choose the ones that cheaper. Those are the things I just buy once in a while. If I have to use one specific thing a lot of time, I probably will buy products from big brands, because I wouldn’t want to risk my health since in news, it often says that private brand has some sanitation problems. For example, I wouldn’t want to buy a random brand chocolate from a store, because most of the time it’s not delicious at all. I would prefer M&M, which gives the most utility for me.